|
| Search for Cases |
|
Case Details |
|
Case Code: BSTA001
|
| Case Length: 16 Pages |
| Period: 1990 - 2005 |
| Pub Date: 2005 |
| Teaching Note: Not Available |
| Price:Rs.500 |
| Organization :AMD (Advanced Micro Devices); Intel |
| Industry :Semiconductors |
| Countries : Global |
| Themes: |
|
|
|
|
AMD in 2005: Coming out of Intel's Shadow |
|
|
|
|
| <<Previous Page |
EXCERPTS |
|
| A NEW LEADER |
Jerry Sanders (Sanders) had been the architect behind AMD's success for over 30 years. He had single-handedly built AMD from scratch and given Intel a run for its money over the years. By the late 90s, Sanders realized the time had come for succession planning. Having crossed 60, he had also come under pressure from the board of AMD to pick an able person to see AMD's plans through in the 64-bit game. Shortly before he announced his retirement, Sanders had handpicked Hector Ruiz (Ruiz) to head AMD... |
| |
 |
| or |
 |
| or |
PayPal (11 USD)
|
|
|
| LOOKING FORWARD
|
|
|
| In 2004, AMD released a series of microprocessors for corporate users. It introduced new manufacturing techniques and pushed aggressively a new technology, which put several microprocessors on a single chip.
AMD also planned to be among the first to introduce dual-core processors for servers and desktops. These chips would have two processors engraved into one chip, for better performance. Although Intel was planning to launch its dual-core processor line by the end of 2005, AMD's engineers were optimistic about getting to the market much before their larger rival did... |
| |
| EXHIBITS |
| |
Exhibit 1: AMD's Stock (January 2000 - January 2005)
Exhibit 2: AMD Product Roadmap
Exhibit 3: Opteron Features
Exhibit 4: AMD - Timeline of Important Events
Exhibit 5: AMD - Key Financials |
| |
| |
|
|
|
